The Best April Fools Pranks of 2019

    April 02, 2019 on Marketing, Campaign, April Fools, Marketing Campaign

    We always see it coming, but somehow April Fool’s Day catches us all every year. Major brands have taken the day as the perfect opportunity to create campaigns that showcase their silly side, and Continue reading…

    How to Build your Facebook Audience

    April 01, 2019 on Social Media, Marketing, digital agency

    One question has stumped philosophers since first posed: If a tree falls in the woods and no one is there to hear it, does it make a sound?  Continue reading…

    Is Your Business Ready For Its Own App?

    March 27, 2019 on Branding/SEO, Marketing, Mobile Development

      Mobile apps are top of mind for everyone these days, and this shouldn't be a surprise. According to Statistics Canada, a whopping 76% of Canadians own a smart phone, a number sure to rise Continue reading…

    How to Optimize a Landing Page

    March 25, 2019 on Content Marketing, Mobile Development, Web Design, Web Development, Web/SEO, digital agency

    Businesses are constantly trying to attract users to their website via different tactics like ads, content marketing, social media or search engines to finally turn them into leads.  Landing pages Continue reading…

    Using Facebook to Attract New Customers

    March 20, 2019 on Social Media Mistakes, Facebook, Social Media, Branding, digital agency

    Marketing managers and business owners understand that they need a Facebook presence. They pour resources into building and connecting with an audience only to find that it doesn't result in a ton Continue reading…

    Top 5 Digital Advertising Myths

    March 19, 2019 on Branding/SEO, Paid Advertising, digital agency

    With digital advertising, what's en vogue today is a mistake tomorrow. The reason is that users evolve and their behaviours change. As a marketing manager or small to medium-sized business owner, Continue reading…

    Listing Your Business on Online Directories: A (Mostly) Great Idea

    March 06, 2019 on Branding/SEO, Content Marketing, Search Engine Optimization

    Yes, the Yellow Pages still exist. But nowadays, when people need to find a business, they won't be reaching for the big yellow book your kid used to use as a booster seat. They go online. Continue reading…

    Optimize your Mobile Website Like a Pro

    March 04, 2019 on Content Marketing, Mobile Development, Search Engine Optimization, Web/SEO, digital agency

    There’s no point in reviewing the stats that prove most people search and browse the web on mobile devices like smartphones and tablets. Go outside look around. Besides one guy sitting in the park Continue reading…

    Infographics that Pack a Punch in 4 Easy Steps

    February 27, 2019 on Content Marketing, Marketing

    The internet is inundated with information. If you want to catch and hold a reader's attention, you need to stand out amidst all that data. Infographics are a great way to do this, and they should Continue reading…

    How Much Will Zion’s Shoegate Affect Nike's Brand

    February 26, 2019 on Social Media, Branding, Branding/SEO, Content Marketing, Logo, digital agency

    Sport fans and media have been known to overreact. There was the hoopla surrounding  LeBron James' first foray into free agency. There was the recent Demar DeRozan trade debacle where the RCMP Continue reading…