Even though you pour time and thought into your blog, it can sometimes feel pointless and unsatisfying like screaming into the void. It’s an essential part of your content marketing strategy but what good is a blog if nobody reads it?
To get your blog noticed, read and shared you need a strategy that will attract the most eyeballs. Here are some helpful tips to optimize and distribute your blog.
Make Sure your Blog is Optimized
First of all, play by Google’s rules to get your posts indexed and ranked. This will drive organic traffic via the search engine results page. Remember, optimizing a blog is like optimizing a website, so be sure to do the following:
- Include 1-2 keywords that are relevant and ideally not super competitive.
- Focus on 1-2 long-tail keywords (phrases that contain at least three words).
- Make sure your content is unique.
- Include title tags as it is a search engine’s first glimpse into what your post is about. Make sure a keyword appears within the first 60 characters.
- Create a mobile version of your website.
- Add alt text (or alt tags) to the images you use.
Don’t get discouraged by all the rules. Simply follow as many as possible in a natural way and it should pay off.
Create Supplemental Content
One way to improve distribution and grow your audience is to create supplemental promotional content. Simply record a 30-second message on your phone stating what your post is about and why people should read it. Then, publish it on your social channels with a link to the post. Also, you could whip up a visual or small infographic to promote your blog to potential readers.
Social Media and Newsletters
Social media and newsletters are two of the best ways to get your blog out there. By leveraging these assets, you streamline your content marketing as each article becomes a content engine for both your social media and newsletter, making your job a little easier. Distribute every post through Facebook, LinkedIn, Twitter, Instagram, Snapchat and any other network that's part of your strategy. Furthermore, carve a section of your newsletter specifically for your most recent blog post.
Don’t be Scared to Ask for Content Marketing Help
Finally, why not ask your personal and professional network to help get your blog out into the world? Make a list of popular social media personalities and bloggers, and ask to arrange a partnership where you share each other’s content. Above all, make sure there is some benefit for the people you are asking for help.
According to Amanda Palmer, it never hurts to ask.
Need More Help?
We are content marketing experts who can help you strategize, create, optimize and distribute your blog. If you’re struggling to find people to listen to what your brand has to say, then contact us and we can help you figure out a plan that will deliver results.